Multi-Passionate Creative & Upcycle/Embroidery Designer
Ava Lassalette, born and raised in Aspen Colorado, is a passionate creative, and innovative designer specializing in upcycling and embroidery. Her journey reflects a rich tapestry of artistic expression and professional achievement.
She graduated from the University of Colorado Boulder in May 2023 with a Bachelor’s degree in Communication and a minor in Business. Ava's professional journey began at Aviator Nation in June 2018, where she has evolved from a Sales Professional in Aspen to an Assistant Manager in New York City. In her current role, she plays a pivotal part in the store's operations, contributing to its buildout, managing daily functions, and leading creative projects.
Ava's multifaceted abilities in event planning, photoshoot production, communications, and fashion curation, combined with her artistic talents in design, painting, and mural work, allow her to bring a unique perspective to every project she undertakes. With a vision of making a positive impact through her creativity, Ava continues to explore new avenues in her career while inspiring those around her and is dedicated to fostering community connections through art and fashion.
Professional Resume
EDUCATION
University of Colorado, Boulder, Colorado August 2019 - May 2023
B.A. in Communication
Minor in Business
University of Westminster, London, England January 2022 - May 2022
Study Abroad Program, Spring Semester
WORK EXPERIENCE
Aviator Nation June 2018 - Present
Assistant Manager, New York City, New York August 2023 - Present
• Participated in all aspects of the store’s buildout including 2700+ sq ft of hand-painted mural work, various construction projects, and the processing/pricing/organizing initial stock for store grand opening.
• Consistently assess and suggest functional and physical organization methods to improve functionality, sales, and safety.
• Manage store and employee daily operations using creative problem-solving. Take authority when approached with niche issues and special projects including fashion/visual curation and inventory functions.
• Manage daily reconciliation of sales receipts, accounting, and deposits. Assume leadership regarding building maintenance, construction, inventory, and visual standards.
• Host a variety of company-sponsored events including the 2024 Governors Ball Music Festival.
Intern and Personal Assistant to the Regional Manager, Seasonal Internship, Aspen & Vail, Colorado May 2022 - August 2023
• Directly assisted regional manager and company owner/founder on special projects and daily operations.
• Planned, promoted, and executed company events and photoshoots for national flagship social media distribution.
• Took an authoritative position concerning community outreach and curating/promoting our social media presence.
• Gathered quotes for repairs and ensured stores fit cosmetic and functional standards.
Sales Professional, Seasonal, Aspen & Vail, Colorado June 2018 - May 2022
• Proactively attained the highest sales volume of all sales associates during dates worked through building close relationships with customers and a strong knowledge of fashion.
• Aided in curating and merchandising store windows and store organization.
Matte Projects, The House of Macallan, Aspen Food & Wine Festival June 2023
On-site Production Assistant, Aspen, Colorado
• Assisted in all aspects of on-site event production and orchestration including site installation and dismantling, back-of-house communication, general event operations, support, essential errands, and tasks.
• Coordinated and collaborated with event employees and hotel staff during event operations to ensure a seamless and sophisticated experience for attending guests.
• Served as a local point of contact and liaison for Matte Projects employees and high-profile guests.
TROVA, 2023 CES Conference January 2023
Exhibitor, Las Vegas, Nevada
• Showcased and marketed TROVA, a biometric smart safe company, at the world’s most influential technology innovation event to national and international investors, industry leaders, and media personnel.
• Networked with thousands of potential investors, partners, clients, and media to discuss possible collaborations.
• Educated and communicated with attendees on TROVA products, and technologies.
VOLUNTEER EXPERIENCE AND ACTIVITIES
Pi Beta Phi, Colorado Alpha Chapter, Boulder, Colorado Fall 2019 - Spring 2023
Chapter Member
• Family Learning Center, Boulder, CO
o Assist local elementary children with literacy and learning needs whilst providing a welcoming community for families in need of after-school care.
• Apparel Committee
o Design and distribute apparel products for chapter and national members.
Endeavor Impact Excellence Program, Endeavor, Remote July 2021 - August 2021
Participant
• Participated in a six-week program that provided driven individuals in attendance the skills and knowledge to flourish in the entertainment industry. Led by Endeavor (IMG, WME, On Location, UFC, One Sixty Ninety), and Combs Enterprises representatives and clients as well as other notable industry leaders.
• Among the top 20% of participants invited to apply for a resume book.
• Engaged in 50+ hours of industry-specific content, discussions, coursework, and additional research.
SKILLS
• Event Planning & Promotion • Communications/Advertising/Public Relations • Fashion/Visual Curation
• Social Media Management • Marketing & Management • Painting & Mural Work