Holistic Health
Holistic Health Rx
Business Plan & Pitch
During my last semester at the University of Colorado Boulder, my business minor capstone project focused on business plan development with segments on professionalism and corporate social responsibility, which was then pitched to a board of investors.
Recognizing the need for more sustainable pharmaceutical practices, my team developed Holistic Health. A company that aims to revolutionize the pharmaceutical industry by eliminating single-use plastic pill bottles and offering sustainable alternatives, such as reusable glass bottles, biodegradable pouches, carbon-neutral delivery, and a user-friendly online platform. We went on to receive the Best Branding Award out of fifteen teams.
Spring Semester 2023 University of Colorado Boulder
Let’s practice what we preach in regard to bettering the health of our minds, bodies, and environments by making the green seamless switch towards Holistic Health Rx.
Holistic Health differentiates itself by combining sustainability with a platform that streamlines the prescription process and simplifies access to medications. Our products feature durable, airtight glass bottles with customizable designs and also offer services like a shatter protection plan and a comprehensive app for managing prescriptions.
Product & Website Renderings by Ava Lassalette
Founder & Chief Marketing Officer: Ava Lassalette
Chief Executive Officer: Valeria Caballero
Chief Operating Officer: George McGlade
Chief Financial Officer: Garrett Herr
Chief Sustainability Officer: Chloe Aldana
Professor & Advisor: Tom Virden
