Holistic Health Rx 

Business Plan & Pitch

Holistic Health

Illustration of a pill capsule with a green and black color scheme, featuring a circular symbol with 'Rx' on top, and 'H' and 'h' symbols in the middle.

During my last semester at the University of Colorado Boulder, my business minor capstone project focused on business plan development with segments on professionalism and corporate social responsibility which was then pitched to a board of investors.

Recognizing the need for more sustainable pharmaceutical practices my team developed Holistic Health. A company that aims to revolutionize the pharmaceutical industry by eliminating single-use plastic pill bottles and offering sustainable alternatives, such as reusable glass bottles, biodegradable pouches, carbon-neutral delivery, and a user-friendly online platform.

*Received Best Branding Award*

Founder & Chief Marketing Officer: Ava Lassalette

Chief Executive Officer: Valeria Caballero

Chief Operating Officer: George McGlade

Chief Financial Officer: Garrett Herr

Chief Sustainability Officer: Chloe Aldana

Professor & Advisor: Tom Virden

Spring Semester 2023 University of Colorado Boulder

A collection of green health product packaging, including pouches, a bottle, and a display box, with labels indicating they are from a holistic health pharmacy, promoting sustainability.

Holistic Health differentiates itself by combining sustainability with a platform that streamlines the prescription process and simplifies access to medications. Our products feature durable, airtight glass bottles with customizable designs, and the company offers additional services like a shatter protection plan and a comprehensive app for managing prescriptions.

Product & Website Renderings by Ava Lassalette

Abstract drawing with white lines on a black background, featuring a circular scribble, a triangle filled with dots, star-like shapes, and curved lines.

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